VOLVO // The Volvo EX60

Launching the Volvo EX60 in the most surprising and immersive way, live in Stockholm. The new, all-electric Volvo EX60 SUV delivers the true meaning of freedom for an electric era.

The Volvo EX60 debut transformed the stage into an immersive cinematic experience. By pairing a custom 26-meter LED screen with a precision triple-turntable setup, the vehicle was kept in constant, calibrated motion against a digital Swedish landscape. The aesthetic - a warm, minimalist palette - was a direct tribute to Volvo’s heritage and the natural textures of the Swedish countryside.

My role was to design landscapes.

CREDITS

Designed, Directed and Produced by FutureDeluxe

Client: Volvo Cars
Agency: AKQA